The importance of online travel agencies in hotel digital marketing
- April 30, 2019
- Business advice, Online marketing
The role that online travel agencies play in ensuring the visibility of your hotel business is incredible. Most of these online agencies like trip advisor command a huge following from all over the world. This means that appearing on their pages will not only give you a chance to market your hotel online but also give you access to foreign locales something that would have been extra hard to achieve otherwise. Despite the fact that some of these OTAs charge a fee for listings, they are worth every penny. Below are the benefits of online travel agencies in hotel marketing.
1. They showcase your hotel to a huge number of potential customers.
Among the 60% of individuals who make their bookings online, 20% do it through online travel agencies. These agencies are known to be the best in the market thanks to their honesty and efficiency. Listing your hotel on their website means that you get to be visible to their huge followers and this will end up putting you under the spotlight. Before them, it was hard tapping into other regions of the world, but ever since they were initialized, digital marketing in Kenya has become manageable and rewarding.
2. You get to save on website management costs.
If you don’t want to stress yourself managing a hotel website and bearing its costs, you can always go for OTAs. These agencies give you a mini-website platform where you can do your hotel digital marketing effectively. Most of them like laterooms.com will provide you with a place to write a description of your hotel. You will then go ahead and upload pictures showing the numerous things that you think will market your business. This can be the rooftop swimming pool, the incredible lounge or the neatly furnished guestrooms. This alone is enough to lure in interested customers and market your business to the huge number of individuals available online. With such platforms, you will not require an online website that you will have to service and pay hosting charges annually. All you need is an OTA, and all your digital marketing needs will be well taken care of.
3. The platforms advertise for you.
Advertising costs can be high depending on the kind of advertisements you are planning to put up. You will however not need any of them with OTA. This is because the agencies market their websites thoroughly and this includes all the listings available. They have a way with which they penetrate the market and reach potential clients who can easily convert. This means that as long as you are in their pages, you will end up enjoying the benefits that come with their frequent advertisement plan. You thus don’t have to waste valuable money paying for advertisements.
4. You get to see your customers review.
After acquainting with your services, customers tend to leave reviews which you should use to improve your hotel business further. They will also rate your business through online travel agency websites, and this is precisely what you need to know how you rank compared to other hotel businesses. The reviews are usually heartfelt and honest. This means that you should take seriously every single review you get.
These are some of the major importance of online travel agencies in hotel digital marketing. These agencies have shaped digital marketing in Kenya, and they have also minimized the process with which you can reach potential clients from all over the world. All you need to do is get your hotel listed then go ahead and start enjoying the benefits they have to offer thanks to their popularity.
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