Category Archives: Business advice

We Are Hiring – Content Writer

The content writer will be a creative professional with a good understanding of how the major search engines work and what people are searching for…
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hotel digital marketing - photography

The importance of photography in hotel digital marketing

Digital marketing without photography eliminates the proof that a business exists. Photography has often played a significant role in convincing customers to make…
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hotel digital marketing - OTA

The importance of online travel agencies in hotel digital marketing

The role that online travel agencies play in ensuring the visibility of your hotel business is incredible. Most of these online agencies like…
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hotel digital marketing - social media

The importance of social media in hotel digital marketing

Since the introduction of social media, the online community has grown tremendously making it become a considerable factor in hotel digital marketing. It…
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S.E.O in hotel digital marketing

The importance of SEO in hotel digital marketing

SEO has proven to be a crucial tool when it comes to hotel digital marketing. If used appropriately, it can easily put your…
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How Digital marketing for hotels is changing the Marketing Game for Hotels in Kenya

The relevance of hotel digital marketing in Kenya has been evident in the tourism sector since its initialization. It has gone further to…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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