Edward Mungai, an entrepreneur and sustainability evangelist desired to increase his following on 3 social media platforms and improve content search ability of his website on all major search engines.
Challenge
To get huge social media following and increased website traffic.
Solution
A dynamically innovative digital marketing strategy that targeted users based on their demographics. This was done by introducing a contextual campaign to increase reach by showing prospective audiences Edwards most recent updates, designing and distributing info graphics to support Edwards messages via the 3 social media platforms and website.
We also employed industry leading search engine optimization techniques.
We achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new leads. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. June 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – producing a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
“When I first met with eLeads, I had some ideas of what I wanted to see, but wasn't sure how to pull it all together. I quickly realized that I was in good hands, and was impressed with them from start to finish”
Get new case studies by email:
