LakeNaivasha Panorama Park & Lodge

Lake Naivasha Panorama Park & Lodge, one of the hotel industry’s leader in Naivasha, Kenya desired an all inclusive digital marketing plan to increase sales via social media and their website which involved redesigning of their website. 

Challenge

Outranking major competitors using specific search terms on major search engines, getting new followers & improving engagement on social media.

Solution

We employed a digital strategy that ensured Panorama receives desired traffic on their website and improved following & engagement on select social media platforms. This strategy was based on content development, link building & Ads management of all the hotels social media platforms to drive traffic to their website and increase sales.

Results

We achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. Boosted eCommerce sales +100% each month, increased net margins by +40%, and grew "active" online users by 100% in first 3 months by incorporating multi-discipline digital marketing with a focus on acquisition through in-house PPC management (including Facebook Ads & Promoted Tweets), SEO, Display and Affiliates, as well as retention through Social Media, Email and eCRM programmes, price optimizations and acquisition of online travel agency (OTA) partnerships. 

We managed to outrank Panorama hotels competitors for all the keywords we worked on.

From The Client

“Customer inquiries have doubled since eleads began their efforts. The team’s technical expertise and willingness to go above and beyond the scope of work result in high-quality results. Consistent communication, valuable insights, and patient teaching enable a smooth workflow.”