Category Archives: Advanced SEO Techniques

We Are Hiring – Content Writer

The content writer will be a creative professional with a good understanding of how the major search engines work and what people are searching for…
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S.E.O in hotel digital marketing

The importance of SEO in hotel digital marketing

SEO has proven to be a crucial tool when it comes to hotel digital marketing. If used appropriately, it can easily put your…
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How Digital marketing for hotels is changing the Marketing Game for Hotels in Kenya

The relevance of hotel digital marketing in Kenya has been evident in the tourism sector since its initialization. It has gone further to…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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